The real cost of a missed call (and how to stop losing them)

Most owners treat a missed call as nothing. It isn't. It's a customer who is, right now, ringing the next business on their list.

Do the maths on your own business

Take your average job value, multiply by your typical close rate, and multiply that by the calls you miss in a week. For a lot of small businesses that's hundreds or thousands of pounds walking out the door every month — silently, because a missed call leaves no trace. (Want the number for your business? Use our missed-revenue calculator.)

Why "I'll call them back later" doesn't work

By the time you're free, they've already been answered by someone else. The first business to respond usually wins, and missed calls rarely call twice.

The simplest fix: missed-call text-back

The moment a call is missed, an automatic text goes out: it acknowledges them, answers the likely question, and offers a booking link. The conversation continues by text until they're booked — with no extra effort from you. Here's how we set that up.

Want us to plug the leak for you?

Book a free strategy call and we'll map exactly where enquiries are leaking and what to automate first.